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Saturday, May 3 • 11:00am - 12:00pm
Transmedia Storytelling and Brands – where media dollars are moving LIMITED

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Limited Capacity seats available

Now that social permeates everything, the most progressive brands are leveraging storytelling to expand their reach and engage consumers throughout the decision journey. Learn how leaders in brand storytelling engage marketers and content developers to produce a nearly constant stream of fresh, relevant and useful content while maintaining authenticity and staying nimble. This panel provides a roadmap for creating, building and producing highly successful brand stories for your clients.

Moderators
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Brian Gratch

Brian Gratch is one of the leading experts and thought leaders in the mobile business who works closely with ad agencies, media companies, brands and the cellular carriers; he knows where the money is in mobile and what’s ready for prime time. Gratch’s expertise extends to the Internet-of-Things space where he is leading the charge for one of the hottest enablers for this category, Alertcaster, the platform that connects any sensor... Read More →

Speakers
MA

Mitch Apley

Mitch E. Apley is a producer/director who has created several different kinds of content available through both traditional and nontraditional channels. Having graduated from Northwestern University as a major of Radio/TV/Film with a minor concentration in Integrated Arts, he has spent years making documentaries, independent films, commercials and other moving stories. For several years, Mitch worked on multiplatform distribution projects for the... Read More →
RC

Ralph Covert

Ralph Covert is best known as the leader of the rockin’ indie pop band The Bad Examples and the creator of Ralph’s World. He’s also an award-winning playwright and author. Most recently, he produced the pilot for a children's TV show, Ralph's World: Time Machine Guitar. The show encompasses educational elements of history and music, which Ralph explores and shares with the viewers along with his puppet companions. The show has... Read More →
MG

Miguel Gonzalez

After 15 years of launching digital brands and invigorating icon brands, Miguel finally took the deep dive into strategic planning. Why’d it take so long? Because Miguel has been a creative director, content strategist, digital innovator, trendspotter and agency management director while warming up for his calling as a strategist. His achievements include naming and launching LendingTree.com, managing the making of the U.S. Army’s... Read More →
JH

John Heinsen

John and his company Bunnygraph Entertainment, work with writers, talent, and technologists to create serialized formats for television, interactive/web and mobile platforms in what he calls “Storytelling through Advanced Content”. His projects include the 86th where he recently completed his third year as Transmedia Producer (Director of Production) overseeing all web, mobile and social media for Oscar.com and The Oscars Backstage... Read More →


Saturday May 3, 2014 11:00am - 12:00pm
1st Ward 2033 W North Ave, Chicago, IL 60647